Life, after IT, has changed a few gears and people have adapted to the new pace. We live differently than we did a decade ago. We feel empowered with information…
On the surface, crafting a good customer experience looks simple. You offer a product or service that the customer needs and the customer buys it. Deal done! Sounds easy, right? Look…
Business today is overrun by metrics. The numbers are talking, and in more than one tense. Trends analysis tells us what was, while predictive analysis will tell us what’s likely…
Customers today are empowered by the awareness that while change is inevitable, success in business is purely the customers’ choice. If you want your business to succeed, you need to stay current and relevant in the…
Business is about people. Be they customers, employees, vendors, stakeholders, or investors. They’re all people, whose lives have become increasingly technology-driven, changing the way they live, work, and relate. The business landscape too…
People rely on rising numbers to reflect the growth of business. So an increase in customers or sales translates into growth. This makes acquisition a significant factor for growth. However,…