See the way your customers do.
For any business to run successfully, it has to know what its potential customers want. A business builds its products and tailors its services based on its customers’ needs. Sounds like a...
Plain Truth vs. Pretty Lies
Today’s customers are presented with a barrage of promises as brands vie for market share. More than being spoiled for choice, the savvy customer is more concerned about which...
Beyond Competition to Customer Expectation
Technology may have changed the way we do business, but it’s still customers’ needs that drive demand and decide market share. Rather than obsess over competition, prudent brands focus...
Listen up! Your customer is speaking.
Customer feedback is pivotal to the better customer experience.
The customer is the fulcrum around which all business plays out. Listening to their voices is the...
Agent Training Hardships and Overcoming Them 101
Every aspect of running a business smoothly is a challenge. This is especially true when it comes to the training-your-agents part. You train agents to reflect your company’s values. When something...
Making it personal is good!
I went to get a cup of coffee at a local coffee shop called Brew Room and was greeted by an elderly man with a pleasant smile. He owned the shop and was also the...