Viable customer personas can craft better CX stories
Customers today are empowered by the awareness that while change is inevitable, success in business is purely the customers’ choice. If you want your business to succeed, you need to stay current and relevant in the…
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The data adds up, business needs to be people-centric.
Business is about people. Be they customers, employees, vendors, stakeholders, or investors. They’re all people, whose lives have become increasingly technology-driven, changing the way they live, work, and relate. The business landscape too…
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Acquisition, retention and the virtuous cycle of business.
People rely on rising numbers to reflect the growth of business. So an increase in customers or sales translates into growth. This makes acquisition a significant factor for growth. However,…
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Managers can make or break employee engagement.
For decades leaders and managers were seen as the biggest assets of their organizations. However they’re only as good as the people they inspire and foster. The real asset of…
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Good customer experiences begin at home.
Business is about people. Whether it fails, flourishes or just breaks even, the fate of a business is determined by people. The most important of whom are the people who work for the business. Employees as…
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Employee engagement is driven by heart
On the face of it, business is the same. Consumerism is still in vogue and organizations continue to focus on growth. What’s changed is the renewed focus of business. IT and new media have made…
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