To acquire new customers, listen to old customers
Every business needs to increase its customer base to survive and grow—which is why customer acquisition is often the focus of marketing...
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Make good impressions last by putting customers first.
First impressions are made in a flash, and can last a lifetime. So, what's the best way for a business to make an enduring good impression?
Connect with people emotionally.
Be...
Understand emotions for better CX success.
Even as we were all busy with our lives and living in the new millennium, the pandemic brought it all to a screeching halt. Across the globe, people in different communities, cultures,...
The customer service effect on the KPIs that measure CX.
Customer service impacts all the KPIs businesses use to measure CX. But CX begins long before actual purchase purchase. This puts the onus on marketing to craft the early experiences in the customer...
Relating customer service to website redesign.
Your website is the primary gateway for your customers to connect with you. So pay attention to how customers relate to your website and the information it provides them. The level of...
Customer service can help a business achieve its purpose
“The purpose of business is to create and keep customers.”
—Peter Drucker, The Practice of Management (1954).
Businesses should function in service of customers, arranging...