Liquid expectations are undeniably the biggest change to affect the world of business since the world went digital. The information overdrive caused by digitization and technology convergence has changed the way customers relate to…

Being available for your customers is not optional. They need you, and you need them. Let’s start with a scenario you’ve probably experienced. Imagine you’re at a restaurant. You’ve been…

People rely on rising numbers to reflect the growth of business. So an increase in customers or sales translates into growth. This makes acquisition a significant factor for growth. However,…

“Life is like a box of chocolates,” said Forrest Gump. Little did he know that he was describing customer service as much as life. In customer service, one size does not…