Customer service is essential for any business, either big or small. In a brick-and-mortar business, salespeople meet the customers face-to-face, get an idea about what the customers require, and take steps to ensure the perfect sale. In the e-commerce domain, the entire process—from making a sale to providing customer service—is often completed in the click of a mouse, so trust is an important factor. When the customer and the salesperson don’t meet during the transaction, customer service should be of such quality that trust is re-established with the customer if something goes wrong. Apart from providing excellent training to the agents, make the best use of the features of help desk software.

Here’s how it can be done:

Access to customer data at your fingertips:

Just like customer service in any other domain, the agent isn’t acquainted with the details about the customer and the nature of the sale. The help desk has to give the agent access to the customers’ details. For this, the help desk must be integrated with sales software.


Self-help is always the best help. Customer satisfaction increases when they are empowered to find the solutions by themselves. Thus, for issues that can be resolved easily, provide the solution in the help center itself, so that the customers can fix it themselves.


Whenever a customer shops for something in a physical store, a salesperson helps the customer make a choice. Similarly, when a customer is browsing through items in an ecommerce portal, a small chat widget can help you provide effective customer service in an instant. The customer can get more information about the product, without leaving the website.  

Customer happiness:

Customer happiness determines the repeatability of your customers, and the prospect of gaining new customers through these customers. By observing the metrics, it is easy to observe where customer happiness dips, and take steps to fix it.

These are a few of the steps that you need to take, so that your customers can enjoy a hassle-free experience.

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