To acquire new customers, listen to old customers
Every business needs to increase its customer base to survive and grow—which is why customer acquisition is often the focus of marketing...
Make good impressions last by putting customers first.
First impressions are made in a flash, and can last a lifetime. So, what's the best way for a business to make an enduring good impression?
Connect with people emotionally.
Be...
Customer service can help a business achieve its purpose
“The purpose of business is to create and keep customers.”
—Peter Drucker, The Practice of Management (1954).
Businesses should function in service of customers, arranging...
What stories is your data asking you to tell?
Data driven storytelling can take your business to all the right places.
The essence of all human interaction is rooted in storytelling. Even something as innocuous as a greeting like, “Hi, how...
At the centre of CX beats a human
The reason customer service can be a definitive strategy for business.
Businesses are looking to craft better CX with all the data that tech provides. While some manage to do so, others...
What makes CX hard to measure and what you can do to improve it.
The discussion about the best way to evaluate and improve CX values has gained momentum, yet many businesses are still not sure if it is all just a well crafted spiel. This is not to say...